Question 1

Humana implemented a CSR outreach program in Mississippi to educate citizens and help them enroll in the Affordable Care Act after a Gallup survey found that the state had an uninsured population of ______.

Accepted Answer

A)  50%
B)  35%
C)  20%
D)  10%E) C) and D)
F) B) and D)

Question 2

What is the focus of political communication?

Accepted Answer

A)  political office to government
B)  elected official / candidate to public / voter
C)  government to citizen
D)  organization to governmentE) A) and D)
F) All of the above

Question 3

Why do American Hospital Association guidelines require hospitals to use one-word descriptions like "good," "fair," or "serious" when describing a patient's condition to the media?

Accepted Answer

A)  to use less space in news releases
B)  to increase the accuracy of news releases
C)  to lessen the chances of inaccurate media accounts
D)  to protect the patient's privacyE) A) and B)
F) None of the above

Question 4

What does Dr.Lara M.Brown of George Washington University believe reached a new low during the 2016 electoral cycle?

Accepted Answer

A)  appeals for donations
B)  celebrity endorsements
C)  rumors and innuendos
D)  negative campaign messagesE) B) and D)
F) C) and D)

Question 5

Why is it important for Public Affairs Officers to foster positive relationships between military bases and local communities?

Accepted Answer

A)  Poor relationships can lead to base closures.
B)  Local communities depend on base personnel for protection.
C)  Local economies depend on base purchases.
D)  Bases depend on local communities for a portion of their budgets.E) B) and C)
F) All of the above

Question 6

If a government communicator wants to get involved in a political campaign,what should they do and why?

Accepted Answer

Since the person is a government employe...

Question 7

The effort to curb government spending on communications is an ongoing battle between ______ and those seeking to limit their communications and promotional activity.

Accepted Answer

A)  the military
B)  the party in power
C)  political organizations
D)  nonprofit organizationsE) All of the above
F) None of the above

Question 8

What communication focus does a public affairs professional have in common with a Public Information Officer?

Accepted Answer

A)  organization-to-government
B)  citizen-to-government
C)  candidate-to-public
D)  government-to-citizenE) B) and C)
F) A) and B)

Question 9

A focus on public service is a common thread running through communications practiced in a government setting.

Accepted Answer

A) True 
 B)False

Question 10

Political communications is a dynamic,interactive campaign-based process among politicians,the news media,and the public,which flows in what direction?

Accepted Answer

A)  organization-to-government
B)  government-to-citizen
C)  candidate-to-voter
D)  voter-to-candidateE) B) and D)
F) All of the above

Question 11

What is the term used to describe direct contact organizations have with elected officials for the purpose of impacting legislation and regulations?

Accepted Answer

A)  pitching
B)  lobbying
C)  arm-twisting
D)  politickingE) C) and D)
F) A) and B)

Question 12

Who has recommended a return to positive messages and brand associations in political communications?

Accepted Answer

A)  Dana Perino
B)  Lara M.Brown
C)  Michael Cornfield
D)  Dennis W.JohnsonE) B) and C)
F) All of the above

Question 13

While working for the U.S.government,public affairs professionals and PIOs are encouraged to endorse and / or promote candidates and elected officials.

Accepted Answer

A) True 
 B)False

Question 14

According to former White House Press Secretary Mike McCurry,who tends to believe the press is going to be on their side?

Accepted Answer

A)  Democrats
B)  Republicans
C)  independents
D)  sitting U.S.presidentsE) None of the above
F) A) and D)

Question 15

What did the California Center for Public Health Advocacy use as the vehicle for motivating the media,policymakers,and the public through a strategic public affairs program linking sugary drinks to public health issues?

Accepted Answer

A)  patient testimonials
B)  primary and secondary research
C)  data on the increase in soft drink sales
D)  data on the increase in diabetes among all agesE) A) and B)
F) A) and C)

Question 16

What resulted from the efforts of PAO staff at Barksdale Air Force Base to develop positive relationships with nearby neighbors who complained that Air Force planes were disturbing the peace?

Accepted Answer

A)  people realized they should not have bought homes next to the base
B)  the homebuilder was run out of town
C)  positive,ongoing dialog between the base and its neighbors
D)  everyone was happy and complaints against the base stoppedE) A) and B)
F) A) and C)

Question 17

The U.S.Navy's "Keep What You've Earned" campaign focused on promoting responsible drinking among active duty sailors.

Accepted Answer

A) True 
 B)False

Question 18

Who broke the story on the USDA approval of lean finely text beef and coined the infamous name "pink slime"?

Accepted Answer

A)  Dr.Oz
B)  Diane Sawyer
C)  Anderson Cooper
D)  Jon StewartE) B) and D)
F) All of the above

Question 19

What dominates the world of political communications today according to political communications expert Dennis W.Johnson?

Accepted Answer

A)  Facebook
B)  false news
C)  Twitter
D)  negative messagesE) B) and C)
F) C) and D)

Question 20

How does government relations differ from public affairs in terms of who initiates contact?

Accepted Answer

A)  Initiator is an organization.
B)  Initiator is a government entity.
C)  Initiator is a nonprofit.
D)  Initiator is a citizen.E) C) and D)
F) A) and B)

Exam 15: Public Affairs, government Relations, and Political Communications

If a government communicator wants to get involved in a political campaign,what should they do and why?

Correct AnswerverifiedSince the person is a government employe...View AnswerShow Answer

Who broke the story on the USDA approval of lean finely text beef and coined the infamous name "pink slime"?

Correct AnswerverifiedShow Answer

Why is it important for Public Affairs Officers to foster positive relationships between military bases and local communities?

Correct AnswerverifiedShow Answer

Humana implemented a CSR outreach program in Mississippi to educate citizens and help them enroll in the Affordable Care Act after a Gallup survey found that the state had an uninsured population of ______.

Correct AnswerverifiedShow Answer

The effort to curb government spending on communications is an ongoing battle between ______ and those seeking to limit their communications and promotional activity.

Correct AnswerverifiedShow Answer

The U.S.Navy's "Keep What You've Earned" campaign focused on promoting responsible drinking among active duty sailors.

Correct AnswerverifiedShow Answer

What communication focus does a public affairs professional have in common with a Public Information Officer?

Correct AnswerverifiedShow Answer

What does Dr.Lara M.Brown of George Washington University believe reached a new low during the 2016 electoral cycle?

Correct AnswerverifiedShow Answer

According to former White House Press Secretary Mike McCurry,who tends to believe the press is going to be on their side?

Correct AnswerverifiedShow Answer

While working for the U.S.government,public affairs professionals and PIOs are encouraged to endorse and / or promote candidates and elected officials.

Correct AnswerverifiedShow Answer

What is the term used to describe direct contact organizations have with elected officials for the purpose of impacting legislation and regulations?

Correct AnswerverifiedShow Answer

Political communications is a dynamic,interactive campaign-based process among politicians,the news media,and the public,which flows in what direction?

Correct AnswerverifiedShow Answer

Who has recommended a return to positive messages and brand associations in political communications?

Correct AnswerverifiedShow Answer

How does government relations differ from public affairs in terms of who initiates contact?

Correct AnswerverifiedShow Answer

A focus on public service is a common thread running through communications practiced in a government setting.

Correct AnswerverifiedShow Answer

What is the focus of political communication?

Correct AnswerverifiedShow Answer

What resulted from the efforts of PAO staff at Barksdale Air Force Base to develop positive relationships with nearby neighbors who complained that Air Force planes were disturbing the peace?

Correct AnswerverifiedShow Answer

Why do American Hospital Association guidelines require hospitals to use one-word descriptions like "good," "fair," or "serious" when describing a patient's condition to the media?

Correct AnswerverifiedShow Answer

What did the California Center for Public Health Advocacy use as the vehicle for motivating the media,policymakers,and the public through a strategic public affairs program linking sugary drinks to public health issues?

Correct AnswerverifiedShow Answer

What dominates the world of political communications today according to political communications expert Dennis W.Johnson?

Correct AnswerverifiedShow Answer

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